The main purpose of the developed application named Gifty was to create, customize and send a digital gift card for celebrating some event. The general flow of the application was the following: once installed the app user can share with it their list of mobile phone contacts and if some exist— their birthdays. When the corresponding event is about to come, the application will create and trigger a reminder for the user to congratulate the recipient. The list of events to celebrate was not only restricted to birthdays — it was possible to create and send a card to any of them, such as anniversaries, New Year, Easter, etc. Integrated into the app, a third-party library of fancy pictures and gifs will help to customize sending cards to suit the most for a certain type of event. To make the gift card special and unique allows the main feature of the app — the ability to write a congratulation by hand, make a photo of it, and add it to the digital card (optional user can apply some fancy filters and frames), which will be sent by email to the recipient.
The app was integrated a payment system for creating more advanced gift cards.
The application was developed for both Android and iOs platforms. The beta release was for a while available for beta testing. The final version of the prototype was released and published to the Android Play Marker as a free app.
Main company needs
The USA-based customer would like to get a fully working prototype of the mobile application on Android and iOS to set reminders of upcoming events based on user contacts birthdays and/or national/religious holidays and send via email a digital customized card with personalized wishes and fancy style. The application should be free and available in both mobile OS markets but developers also implemented the possibility to make in-app purchases for advanced features. The application also included an advertising system in the way of showing commercial banners.
By the client requires the beta and alpha releases were published in the Android Play Market with prior beta testing.