The main purpose of the developed application named Gifty was to create, customize and send a digital gift card for celebrating a particular event. The general flow of the application was the following: users install the app and share with it their list of mobile phone contacts and if some exist — their birthdays. When the corresponding event is about to come up, the application creates and triggers a reminder for the user to congratulate the recipient. The list of events to celebrate was not only restricted to birthdays — it was possible to create and send a card to any festive occasions, such as anniversaries, New Year, Easter, etc.
A third-party library of quality pictures and GIFs integrated into the app should help to customize sending cards to make them suitable for a certain type of event. Making the gift card special and unique is enabled by the main feature of the app — the ability to write a congratulation by hand, make a photo of it, and add it to the digital card (a user can also apply some fancy filters and frames), which will be sent by email to the recipient.
The functionality was extended by an integrated payment system for creating more advanced gift cards. The application was developed for both Android and iOS platforms. The beta release was for a while available only for beta testing. The final version of the prototype was released and published to the Android Play Market as a free app.
Company Needs
This US-based customer would like to get a fully working prototype of the mobile application on Android and iOS to set reminders of upcoming events based on user contacts birthdays and/or national/religious holidays and send a digital customized card with personalized wishes and fancy style via email. The application should have been free and available in both mobile OS markets, though in-app purchases for advanced features were required. The application was supposed to include an advertising system comprising commercial banners.
Our client required the beta and alpha releases to be published in the Android Play Market with prior beta testing.
