Leland Tea
Leland Tea is a California-based boutique tea brand known for crafting hand-blended, signature and custom tea blends using natural ingredients. Founded in 2004, the company has established a strong local presence with its Tea House in Burlingame. In addition to its physical Tea House, Leland Tea operates an online store, where customers can purchase their handcrafted blends, seasonal collections and more.
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About the project
Leland Tea came to us with a strong offline presence but a weak digital footprint. Their website was outdated, text-heavy, visually unappealing, and difficult to manage. It did not support wholesale, catering, event booking, or storytelling for the brand.
Our goal was to transform the existing Shopify website into a modern, visually appealing, mobile-optimized, and easy-to-manage e-commerce platform — capable of driving online sales, wholesale inquiries, and customer event bookings.
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Web development
Mobile development
UI/UX Design
SEO structure
Challenges that was faced and overcame
Outdated Shopify theme with limited customization options: The existing Shopify theme was based on an older template that did not support Shopify’s modern Section-based architecture. This made it difficult to modify layouts, add new blocks, or visually highlight seasonal collections, promotional bundles, or featured teas.
No mobile-friendly structure (despite over 70% of traffic coming from mobile): The previous website was not optimized for mobile and had poor layout scaling across different screen sizes. Key issues included overlapping images, unreadable text, confusing menus, and hard-to-use Add to Cart buttons.
Poor navigation and unclear product categorization: Product browsing was difficult due to unclear structure and missing collection-level filtering. Teas, accessories, event packages, and gift sets were mixed together without proper categorization, making it hard for customers to find what they were looking for.
No support for wholesale, catering, or event ordering: The old website only supported individual product purchases. It did not offer any functionality for bulk orders, tea-tasting events, catering services, or corporate gifting . This restricted their ability to scale online and offer experiences beyond single-product e-commerce.
Complicated content management — difficult to update without developers: The client could not easily update or add new collections, promotions, or seasonal menus without technical support. Editing the homepage, adding banners, changing text, or launching promotions required developer involvement, limiting agility.
No structure for SEO or product discoverability: The previous Shopify setup lacked proper search engine optimization. Product pages had no structured metadata, missing alt tags, non-optimized URLs, and no keyword strategy. As a result, even branded search queries struggled to rank on Google.
Technologies used
Our experienced engineers employ the latest technologies, frameworks, and components to create solution that combine a strong easy-to-use modern design with high performance
1 Front-end Developer
1 UI/UX Designer
Team Structure
The project was delivered by a compact yet highly effective team of two full-stack developers and one CTO. We understood the complex project requirements anOur team consisted of one front-end developer and one UI/UX designer. Together, we transformed the existing Shopify website into a modern, visually appealing, mobile-optimized, and easy-to-manage e-commerce platform — capable of driving online sales, wholesale inquiries, and customer event bookings.d delivered a high-quality end product that surpassed our client’s expectations.
1 Front-end Developer
1 UI/UX Designer
Value delivered
Our team helped transform Leland Tea’s online store into a more structured, conversion-ready, and brand-aligned e-commerce experience by focusing on:
- Structuring the product catalog to clearly showcase signature blends, custom-crafted teas, loose-leaf collections, and seasonal offerings, improving product discovery and engagement.
- Customizing the Shopify theme to better align with the Leland Tea brand identity, reflecting its boutique Tea House atmosphere and handcrafted blend positioning.
- Developing dedicated pages for Tea House, wholesale, events, and catering, enabling online requests and expanding beyond one-time product purchases.
- Improving mobile usability and checkout experience by optimizing navigation, page layout, and call-to-action placements.
- Enhancing searchability and page visibility by applying SEO-friendly structure, metadata, and improved URL hierarchy for collections and key product pages.
- Providing the client with editable modular sections, allowing easy updates to products, blends, promotions, and pages without developer involvement.
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