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Ratio

Tryratio contains two sub-projects, one of each, users.tryratio.com, is designed to create landing pages for brand awareness campaigns, one time sales, selling SaaS subscriptions, or scheduling Calendly meetings. Built-in AI can automatically create ads based on business description on Facebook Marketing and Google Ads.

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About the project

Tryratio is targeted at small-to-medium size businesses and has a streamlined user roadmap. After signing up, a user goes through the onboarding process and specifies a business category, company description, monthly budget for the advertising, and a conversion goal. Conversion goals can differ from receiving calls and Calendly events to maximizing reach and selling a SaaS subscription via Stripe. When these steps are completed, a user selects the ad network for launching an ad campaign. Currently, Tryratio assists in launching Google ads search campaigns, placing image ads on Facebook, and tracking conversions.
For creating Google ads Tryratio leverages keywords, and image ads on Facebook contain pictures and text descriptions. Ad variations are created with the help of a large language model ChatGPT, which integrates with Tryratio through the API. Company description serves as an input for ChatGPT that is capable of generating content for landing pages, headlines for ad creatives, text blocks, and the list of keywords based on this info. As a result, landing pages are published on Tryratio’s subdomains. Users can edit landing pages and ads from their dashboard.

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Adding new features to the landing page builder

Integration via Facebook Marketing API and Google Ads API

Challenges that was faced and overcame

Integration with Facebook Marketing API and Google Ads API because of the lack of integration documentation

Providing a straightforward UX experience, from onboarding to ads publishing on ad networks

Technologies used

Our experienced engineers employ the latest technologies, frameworks, and components to create solution that combine a strong easy-to-use modern design with high performance.

1 Front-end developer

1 Back-end developer

Team Structure

Our team consisted of one back-end developer and one back-end developers. The team build this project from scratch and was also involved in periodic maintenance and support. We understood the complex project requirements and delivered a high-quality end product that surpassed our client’s expectations.

1 Front-end developer

1 Back-end developer

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Value delivered

Whole new functionality was added that included onboarding and Ads Network integration;
Landing page builder was extended to be a universal marker toolbox that includes simple onboarding experience, automatic Landing page builder, and Ads publishing;
All copies are automatically generated by ChatGPT based on business description;
In the future, a neural network to analyze and optimize ads can be trained and implemented to improve ad campaigns performance. The alternative way to improve ROI is launching multiple ads while assessing their performance and choosing the best ones;

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